‘again!?’ Yep... Quacquarelli Symonds Ltd (QS) did it again.


Eric Beeekens at Bog,u +S has written some excellent posts on the internationalization of higher education.

A recent one concerns QS Quacquarelli Symonds Ltd (QS) who were responsible for collecting data for a ranking of business schools by Fortune magazine. It seems that QS committed a major blunder by leaving out the Kenan-Flagler School at the University of North Carolina at Chapel Hill, one of the top American business schools and one that regularly appears among the high fliers in other business school rankings. Apparently QS got mixed up with North Carolina State University’s College of Management. They also left out the Boston University School of Business. Beerkens refers to an article in the Economist (subscription required) and remarks:

“After reading the first line, I thought: 'again!?' Yep... Quacquarelli Symonds Ltd (QS) did it again.”

Beerkens then points out that this is not the first time that QS has produced flawed research, referring – for which many thanks – to this blog and others. He concludes:

“It's rather disappointing that reputable publications like THES and Forbes use the services of companies like QS. QS clearly doesn't have any clue about the global academic market and has no understanding of the impact that their rankings are having throughout the world. There has been a lot of critique about the indicators that they use, but at least we can see these indicators. It are the mistakes and the biases that are behind the indicators that make it unacceptable!”


There was a vigorous response from the University of North Carolina. They pointed out that QS had admitted to not contacting the university about the rankings, using outdated information and getting the University of North Carolina mixed up with North Carolina State University. QS did not employ any proper procedures for verification and validation, apparently failed to check with other rankings, gave wrong or outdated information about salaries and provided data from 2004 0r 2005 although claiming that these referred to 2006.

Fortune has done the appropriate and honest, although probably expensive, thing and removed the rankings from its website.

What is remarkable about this is the contrast between Fortune and the THES All of the errors committed by QS with regard to the Fortune rankings are parallelled in the World University Rankings. They have, for example grossly inflated the scores of Ecole Normale Superieure in Paris in 2004 and Ecole Polytechnique in 2005 by counting part-time faculty as full time, and done the same for Duke University – QS does seem to have bad luck in North Carolina, doesn’t it? -- in 2005 by counting undergraduate students as faculty and in 2006 by counting faculty twice, used a database from a Singapore based academic publishing company that specializes in Asia-Pacific publications to produce a survey to represent world academic opinion, conducted a survey with an apparent response rate of less than one per cent and got the names of universities wrong – Beijing University and the Official University of California among others.

It is probably unrealistic for THES to remove the rankings from its website. Still, they could at the very least start looking around for another consultant.