The latest victim is Newcastle University whose new head, Chris Day, wants to make his new employer one of the best in the world. Why does he want to do that?
"His ambition - to get the university into the Top 100 in the world - is not simply a matter of personal or even regional pride, however. With universities increasingly gaining income from foreign students who often base their choices of global rankings, improving Newcastle’s position in the league tables has economic consequences."So Newcastle is turning its back on its previous vision of becoming a "civic university" and will try to match its global counterparts. It will do that by enhancing its research reputation.
It is sad that Day recognises that the core business of a university is not enough and that what really matters is proper marketing and shouting to rise up the tables.