How Rankings Produce Distortions

A letter to the Cornell Daily Sun from Mao Ye, a student-elected trustee, suggests increasing the recruitment of international students in order to boost the university's position in the US News and World Report rankings.

The question arises of whether the intenational students would add anything to the quality of an institution. If they do, then surely they would be recruited anyway. But if students are admitted for no other reason than to boost scores in the rankings they may well contribute to a decline in the overall quality of the students.


"Two critical ways to improve Cornell’s ranking are to increase the number of applications and to increase the yield rate of admitted students. To achieve this goal, no one can overlook the fact that international applications to all U.S. institutions have recently increased at a very fast pace. For Cornell, the applications from China increased by 42.9 percent in 2005 and 47.5 percent in 2006. We also saw a 40 percent increase in applications from India last year. By my estimation, if international applications continue to grow at the current rate, in 10 years there will be more than 10,000 foreign applications received by the Cornell admissions office. Therefore, good performance in the international market will have a significant positive impact on our ranking in U.S. News and World Report.

How might we get more international students to apply? It’s actually very easy. We can have different versions of application materials, each in various students’ native languages, highlighting Cornell’s achievements in that country and addressing the specific concerns of students from that country. I checked the price and realized we do not need more than $500 to translate the whole application package into Chinese. If we focus translation on the crucial information for Chinese applicants, the cost is as low as $50. Comparatively, this is lower than the cost of recruiting one undergraduate student to a university, which costs an average of $1,700 per student, based on the calculations of Prof. Ronald Ehrenburg, industrial and labor relations. Staff, students, parents and Cornell as a whole will all benefit greatly from this plan."