Sometimes Nice Guys Finish First for Something: the Case of Dartmouth College

There is a crisis approaching for the universities of the global North. A fundamental problem is that declining or stagnant birth rates are reducing the number of potential students, especially in North America, and that will eventually undermine their economic viability. See this article in Inside Higher Ed for the situation in the US.

The options seem to be limited. Universities could downsize and reduce the numbers of staff and students and, at elite US institutions, spending on country club facilities and an ever expanding army of administrators. They could revise their missions by offering fewer graduate courses, especially in the humanities and social sciences, and more vocational programs.

There seems, however, to be little appetite at the moment for such measures. Many universities are trying to maintain income and size by recruiting from abroad. For a while it appeared that western universities would be saved by thousands of international, mainly Chinese, students. But now it looks like fewer Chinese will be coming and there seems to be no substitute in sight. European universities got excited about Middle Eastern refugees filling the empty seats in lecture halls but then it turned out that most lacked the linguistic and cognitive skills for higher education.

The problem is exacerbated by the general decline or flatlining of cognitive skills of potential students, measured by PISA scores or standardized tests. There have been various hypotheses about the cause: smart phones, too much screen time, immigration, dysgenic fertility, inadequate teaching methods, lack of funding, institutional racism and sexism, toxic Trumpism. But, whatever the cause there seems little hope of a recovery any time soon.

Business schools appear to be part of this trend. MBA students tend to be highly mobile and they are not limited to choosing, as many US undergraduates are,  between a community college, the local state university and a struggling private college. Faced with competition from European and Asian schools and online courses, soaring costs and declining applications, many US business schools are at best treading water and at worst in serious danger of drowning.

Dartmouth College, a venerable Ivy League school, is no exception. Back in 2014 it reported the biggest drop in applications in 21 years. Although the college continues to hold its place in the US News Best Colleges rankings it has fallen in the Shanghai rankings, suggesting that it is failing to attract leading researchers as well as talented students.

Dartmouth's Tuck School of Business has suffered as much or more than the rest of the institution. In 2011 it was first in the Economist's Full Time MBA ranking and second in 2012, starting a steady decline until 2019 when it was twelfth.

In 2018 Tuck tried to reverse the steady decline by adopting a new approach to admissions. It was not enough for Tuck students  to be smart, accomplished and aware. They have to be nice. 

Back in my days in grammar school my English teacher would be outraged by the use of that word. But standards have changed. 

How to measure niceness? By an essay and a referee's report. One does not have to be excessively cynical to see that there is obvious room for gaming and bias here. Their is a  large amount of writing and talking about coaching for standardized tests, none about whether essays like these have the any real authenticity or validity.

But perhaps I am being too cynical. Maybe Dartmouth's business school has done something right. The latest THE business and economics subject rankings puts Dartmouth 44th in the world for business and economics, which is very creditable, ahead of Boston University,  Zhejiang, Edinburgh and Johns Hopkins..

With THE whenever there is a surprisingly high overall score it is a good idea to check the citations indicator which is supposedly a measure of research impact or influence. Sure enough, Dartmouth is second in the world for citations in business and economics just behind Central South University in China and just ahead of Peter the Great St Petersburg polytechnic University.

Could it be that all that niceness is somehow radiating out from the Tuck and causing researchers around the world to cite Dartmouth articles?