A New Atlantic Alliance?

Recently, the US News and World Report expanded its rankings portfolio to include the World’s 100 Best Universities. This turned out to be nothing more than the THE-QS World University Rankings with a rebranding for the US market. Now the USNWR has gone a step further and produced a list of the world’s top 400 universities along with sundry regional and subject rankings. Once again, this is the QS rankings with a new name.

This is no doubt a shrewd move for QS who are now marketing their rankings on both sides of the Atlantic and appear to be on the way to establishing a near monopoly over the international ranking business. It could, however, be risky for USNWR. People are bound to wonder why it should link up with a company that has a history of errors where American universities are concerned. In 2007 QS got their North Carolina business schools mixed up and as a result caused Fortune magazine to withdraw its business school rankings based on QS data. Will US students and stakeholders forgive the USNWR if its data includes things like a near zero for research for Washington University in St Louis or an unbelievably good score for Duke for student faculty ratio?