Britain leads in sniffing edge research

There must be some formula that can predict the scientific research that will go viral over the social media or reach the pages of the popular press or even Times Higher Education (THE).

The number of papers in the natural and social sciences is getting close to uncountable. So why out of all of them has THE showcased a study of the disgust reported by students when sniffing sweaty T-shirts from other universities?

Anyway, here is a suggestion to the authors for a follow-up study. Have the students read the latest QS, THE or Shanghai world rankings before having a sniff and see if that makes any difference to the disgust experienced.